Trong bài viết này Tuấn sẽ giới thiệu cho các bạn SEOer lộ trình công danh của vị trí SEO. Để bắt đầu bao giờ bạn cũng sẽ là một seoer thông thường nhưng trong quá trình đó bắt buộc bạn phải tham gia các khoá đào tạo ngắn hạn về SEO để nâng cấp thành quản lý và sau đó học thêm những kỹ năng khác cùng với thời gian để trở thành 1 Head of Digital Marketing. Dưới đây là một số lộ trình công danh thăng tiến mà có thể tham khảo.
SEO Career Path 1:
Start: SEO Executive
Progress To: SEO Manager
Progress To: Head of SEO/Natural Search
Progress To: Head of SEM/Search
Progress To: Head of Digital
SEO Career Path 2:
Start: SEO Executive
Next: Copywriter
Progress To: Content Manager
Progress To: Head of Digital
SEO Career Path 3:
Start: SEO Executive
Next: Outreach Executive/Link Builder
Progress To: Outreach/Link Building Manager
Progress To: Head of Outreach/Link Building
Progress To: Head of SEO/Natural Search
Progress To: Head of SEM/Search
Progress To: Head of Digital
SEO Career Path 4:
Start: SEO Executive
Next: Copywriter
Next: Outreach Executive/Link Builder
Progress To: Outreach/Link Building Manager
Progress To: Head of Outreach/Link Building
Progress To: Head of SEO/Natural Search
Progress To: Head of SEM/Search
Progress To: Head of Digital
SEO Career Path 5:
Start: SEO Executive
Next: Outreach Executive/Link Builder
Progress To: Outreach/Link Building Manager
Progress To: SEO Manager
Progress To: Head of SEO/Natural Search
Progress To: Head of SEM/Search
Progress To: Head of Digital
SEO Career Path 6:
Start: SEO Execuive
Next: PPC Executive
Progress To: PPC Manager
Progress To: Head of Paid Search/Media
Progress To: Head of SEM/Search
Progress To: Head of Digital
