Trong bài viết này, Tuấn sẽ giới thiệu với các bạn lộ trình công danh của vị trí Social Media. Bạn sẽ nghiên cứu và tự tìm ra lộ trình nào là phù hợp nhất với cá nhân của các bạn. Có một lời khuyên duy nhất mà Tuấn muốn chia sẻ với các bạn như sau: để trở thành quản lý (manager hoặc director) thì ngoài kỹ năng về chuyên môn hãy rèn luyện kỹ năng về lập kế hoạch và các kỹ năng mềm trong quản lý.
Mời các bạn cùng tham khảo 7 lộ trình công danh cho vị trí Social Media:
Social Media Career Path 1:
Start: Social Media Executive
Progress To: Social Media Manager
Progress To: Head of Social/Paid Media
Progress To: Head of Digital Communications
Progress To: Head of Digital
Social Media Career Path 2:
Start: Social Media Executive
Next: SEO Executive
Progress To: SEO Manager
Progress To: Head of SEO/Organic Search
Progress To: Head of SEM
Progress To: Head of Digital
Social Media Career Path 3:
Start: Social Media Executive
Next: PPC Executive
Progress To: PPC Manager
Progress To: Head of PPC/Paid Media
Progress To: Head of SEM
Progress To: Head of Digital
Social Media Career Path 4:
Start: Social Media Executive
Next: Copywriter
Progress To: Content Manager
Progress To: Head of Content
Progress To: Head of Digital Communications
Progress To: Head of Digital
Social Media Career Path 5:
Start: Social Media Executive
Next: Digital Communications Assistant
Progress To: Digital Communications Manager
Progress To: Head of Digital Communications
Progress To: Head of Digital
Social Media Career Path 6:
Start: Social Media Executive
Next: Direct/Email Marketing Assistant/Executive
Progress To: Direct/Email Marketing Manager
Progress To: Head of Direct/Email Marketing
Social Media Career Path 7:
Start: Social Media Executive
Next: Direct/Email Marketing Assistant/Executive
Progress To: Direct/Email Marketing Manager
Next: Content Manager
Progress To: Head of Content
Progress To: Head of Digital Communications
Progress To: Head of Digital